SWISS WINE PROMOTION - WHO ARE WE?
The mission of Swiss Wine Promotion (SWP) is to promote the image of Swiss wine at home and abroad. Its activities are designed to help position Swiss wine as a high value-added product, and to increase the creation of added value for the wine industry as a whole. Swiss Wine Promotion is mandated by the Interprofession de la Vigne et du Vin Suisse (IVVS) to manage the marketing, communications, media and image strategy and its implementation.
SWP's main communication axes are: the end consumer, Gastronomy, Retail, large Swiss companies and institutions, and wine tourism. All SWP activities must be in line with the "Quality" strategy drawn up by the Swiss Federal Office for Agriculture (ofag).